The rapper, whose real name is Curtis Jackson,
filed in July, days after a jury ordered him to pay $5 million to a
woman who accused him of posting a sex tape of her online. (He was
eventually ordered to pay her an additional $2 million.)
In
a February hearing in bankruptcy court, the judge, Ann Nevins, said
that the photos caused her to be “concerned about allegations of
nondisclosure and a lack of transparency.”But Mr. Jackson claimed in a court filing that the cash in his Instagram pictures was “prop money.”
“Just
because I am photographed in or next to a certain vehicle, wearing an
article of clothing, holding a product, sitting next to what appears to
be large sums of money or modeling expensive pieces of jewelry does not
meant that I own everything in those photos,” he wrote.
The
Instagram posts were brought to the court’s attention by Mr. Jackson’s
creditors, who said in a court document that the pictures were, “at a
minimum, openly contemptuous” of the bankruptcy process.
The
case represents a clash between the opulent lifestyle that many hip-hop
artists promote in their music, videos and public personas, and the
staid reality of Chapter 11 court proceedings.
Social
media has become a notable tool of hip-hop culture and often functions
as an extension of an artist’s public image, an extra-musical companion
meant to lend credence to the boasts of wealth and masculinity promoted
in the songs.
Rap
feuds, which used to be carried out in song, now often migrate to
platforms such as Twitter and Instagram. Mr. Jackson has used his
Instagram account to taunt the Philadelphia rapper Meek Mill, in between
posting pictures that appeared to show off his assets, like one of his
refrigerator filled with cash.
Mr.
Jackson, who enjoyed enormous commercial success with his music when he
first emerged on the scene, appeared to strike gold with various
product and merchandising deals
over the years. Notably, after he endorsed Glacéau’s grape-flavored
line of vitamin water, he became a shareholder of the Queens
manufacturer. His investment turned into a windfall after Coca-Cola bought Glacéau in 2007 for $4.1 billion.
But
more recently, failed business ventures and several lawsuits that
resulted in penalties of more than $25 million against Mr. Jackson
caused him to re-evaluate his financial situation and file for
bankruptcy.
Mr.
Jackson gestured in his own court filings at the thin line between
persona and reality, stating that “the separation between ‘50 Cent’ and
Curtis Jackson is virtually impossible to maintain.”
“Since
the explosion of social media, I have maintained a strong social media
presence that is consistent with the public persona of ‘50 Cent,’ ” he
added.On
Wednesday, Mr. Jackson’s lawyers disclosed in court that they and the
creditors who hold the vast majority of Mr. Jackson’s debt have come to
an agreement.
If
the hearing left Mr. Jackson feeling chastened, he certainly did not
show it on social media. Late in the afternoon, he posted a new picture
of himself with stacks of cash in his waistband to Twitter and
Instagram.
I had to go to court today because pic.twitter.com/UIeyiyBplT— 50cent (@50cent) March 9, 2016
source: nypost
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